Media Tests - TV Tests

Ad test: pre-testing of new TV advertising spots

• Parallel testing of more Ad ideas and profiling each test
• Testing spots up to 30 seconds
• Possibility of testing one spot for each respondent or several spots randomized order

ID test: pre-test of new channel ID or re-branding

• Testing one or more still or moving channel IDs or promos
• Visual and sounds profiling
• Spots up to 30 seconds
• One ID/promo per respondent or more randomized order

Program test: pre-test of new single program or new program schedule

• Testing ID, promo and program layout
• Visual and sounds profiling
• Possibility of inserting spots larger than 30 seconds for program testing

Media Tests - Radio Tests

Ad test: pre-testing of new radio advertising spots

• Parallel testing of more radio spots ideas and profiling each test
• Testing spots up to 2 minutes
• Possibility of testing one spot for each respondent or several spots randomized order

ID test: pre-test of new radio channel ID or re-branding

• Testing one or more still, moving or listening radio channel IDs or promos
• Visual and sounds profiling
• Spots up to 2 minutes
• One ID/promo per respondent or more randomized order

Program test: pre-test of new single radio program or new radio program schedule

• Testing ID, promo and radio program layout
• Sounds profiling
• Possibility of inserting spots larger than 2 minutes for radio program testing

Product/package testing

• testing of a new product/package under special security features
• each item is protected against un-authorized: copy/paste, print, screen capture, save/download, re-use from browser cache
• sensitive concepts - memorize interviewers reactions
• interest map on new package/product tested

Price testing

• testing the price sensitiveness of an existing product or a new launched product