References
Cosmote

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Media Tests - TV Tests

Ad test: pre-testing of new TV advertising spots
  • Parallel testing of more Ad ideas and profiling each test
  • Testing spots up to 30 seconds
  • Possibility of testing one spot for each respondent or several spots randomized order

ID test: pre-test of new channel ID or re-branding
  • Testing one or more still or moving channel IDs or promos
  • Visual and sounds profiling
  • Spots up to 30 seconds
  • One ID/promo per respondent or more randomized order

Program test: pre-test of new single program or new program schedule
  • Testing ID, promo and program layout
  • Visual and sounds profiling
  • Possibility of inserting spots larger than 30 seconds for program testing


Media Tests - Radio Tests

Ad test: pre-testing of new radio advertising spots
  • Parallel testing of more radio spots ideas and profiling each test
  • Testing spots up to 2 minutes
  • Possibility of testing one spot for each respondent or several spots randomized order

ID test: pre-test of new radio channel ID or re-branding
  • Testing one or more still, moving or listening radio channel IDs or promos
  • Visual and sounds profiling
  • Spots up to 2 minutes
  • One ID/promo per respondent or more randomized order

Program test: pre-test of new single radio program or new radio program schedule
  • Testing ID, promo and radio program layout
  • Sounds profiling
  • Possibility of inserting spots larger than 2 minutes for radio program testing
  


Product/package testing
  • testing of a new product/package under special security features
  • each item is protected against un-authorized: copy/paste, print, screen capture, save/download, re-use from browser cache
  • sensitive concepts - memorize interviewers reactions
  • interest map on new package/product tested

Price testing
  • testing the price sensitiveness of an existing product or a new launched product
  


BRAND IMAGE/AWARENESS
  • image/awareness evaluation of an existing brand, and identifying of its weaknesses
  • compare the client brand image with the competitors brands image
  • identify key differences between targeted brand and competitors

USAGE AND ATTITUDES
  • usage evaluation of a certain type of products/services through different periods of time
  • identify key differences of usage in different periods of time
  • understand and predict the usage periodicity of certain products/services